Mystery Shopping Consulting Thailand

Mystery shopping (related terms: mystery consumer, secret shopper) is a tool used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services. The mystery consumer's specific identity and purpose are generally not known by the establishment being evaluated.

Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, and then provide detailed reports or feedback about their experiences.
(Reference: Wikipedia)

What is Mystery Shopping

video credit: MSNBC


Why mystery shopping is important for business?

  1. Every year thousands of companies pay mystery shoppers to go into their stores and conduct secret shops to help the company get better at what it does.
  2. Mystery shoppers give an unbiased customer response to their experience.
  3. The information they provide to the company can then be used to help the company improve what it does in the future.
  4. It doesn't matter what type of business it is, mystery shoppers work in many different industries.
  5. If a company deals directly with customers or clients, mystery shoppers can help to give insight as to how to improve. 

Benefits of using Mystery Shopping

  1. Monitored and measured service performance
  2. Improves customer retention
  3. Makes employees aware of what is important in serving customers
  4. Monitors facility conditions
  5. Ensures product/service delivery quality.
  6. Supports promotional programs
  7. Allows for competitive analyses between locations
  8. Identifies training needs and sales opportunities
  9. Ensures positive customer relationships on the front line.
  10. Enforces employee integrity and knowledge.
  11. Supports hustle by employees to meet customers

Mystery Shopping Program by Industries

  1. Retails
  2. Shopping Center
  3. Banking 
  4. Electronics 
  5. Automotives
  6. Others

Mystery Shopping Program by  Locations

  1. Thailand - Bangkok
  2. Thailand - Central
  3. Thailand - Northern
  4. Thailad - Northeastern
  5. Thailand - Eastern
  6. Thailand - Southern

    Other Countries

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